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CLIENTS NEWS |
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OKAY Hypermarket:
the World's Best Technology in Russian Retail |
OKAY hypermarket is part of the centralised chain of trade
complexes, the first European scale hypermarket
in Russia (huge trade complex + entertainment centre). It
occupies an area of 10,000 square metres, serves about ten
thousand customers daily and offers them eighteen thousand
items. The hypermarket houses cafes, various facilities and
a beauty parlour. It has its own production line, a small
shop where salads, convenience foods, grilled and smoked foods,
and pastries are prepared cooked.
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Problem | |
When establishing the hypermarket,
OKAY’s management encountered the problem of optimal
organisation of the information system and effective management
– both of a local enterprise, and of the whole chain
of trade complexes.
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The traditional solution to this task was data exchange between two
information systems. The first one was local and united sales
area equipment. The other was an ERP system that automated
business at the level of the head office.
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Information exchange between the systems does not always
run smoothly and fast, therefore this solution was not satisfactory
for OKAY's management.
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Finding a Solution | |
As the optimal instrument of business management Axapta Retail
integrated the retail solution developed by Crystal
Service Group on the basis of the Microsoft Business Solutions-Axapta
ERP system. OKAY’s management chose this solution not
only because of its functionality with the consideration of
the specificity of the hypermarket,
but also because of the reliability of the company that
carried out the installation. Crystal
Service Group is a Microsoft Certified Business Solutions Partner,
an official partner of Microsoft
Business Solution CIS, and has vast experience of automating
retail enterprises.
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Solution | |
Having installed Axapta Retail,
OKAY’s management obtained
the following competitive advantages:
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Integration of All Business in a Single Management Level |
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For the first time in Russia the specialists of Crystal
Service Group united all events taking place in the OKEY
hypermarkets in a single management level – from selling
operations at a local cash terminal to decisions made at the
head office.
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High-Speed Information Exchange |
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With the help of Axapta Retail,
OKAY hypermarkets managed to
achieve a substantial speed of information exchange within
the company. The administration of the hypermarkets
now has the opportunity of quick reaction to the process changes.
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Total Data Reliability |
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Due to the use of bar coding, all products are included in
the information system. Stock-taking is made with the help
of POS-terminals, data reading devices, computer scales, etc.
The management of the hypermarkets
has thus received an opportunity of monitoring stocktaking
as promptly and precisely as possible.
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Synchronising Several Data Bases |
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Axapta Retail
provided a synchronisation of data contained
in all databases (i.e. of goods, customers, suppliers, etc.)
of all shops. The administration of the chain receives detailed
data in order to make prompt and well-grounded managerial decisions.
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Prompt Market Analysis and Forecast |
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Axapta Retail
provided OKAY’s management with the widest
opportunities for analysis. This analysis can be carried out
on-line, which allows the management to react to the market
change as promptly as possible and take anticipatory measures.
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Marketing Activity Management |
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Due to the installation of
Axapta Retail, OKAY’s management
is able to manage advertising and image campaigns, to introduce
different types of discounts and provide customers with discount
cards. Due to prompt and precise record keeping, as well as
to the synchronisation of the work of each subdivision, OKAY
has the opportunity of personifying the relations with each
individual customer.
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Implementation Results | |
Having installed
Axapta Retail,
OKAY’s management received
a high-tech information system capable of solving various
management tasks. The analytical component of the project
allows the hypermarket management not only to react to the
market change as soon as possible, but also to take anticipatory action.
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The installation of Axapta Retail
also gave OKAY another competitive
advantage that provided all hypermarkets of this chain securing
a steady position in the market of large trade complexes in
St.Petersburg and the whole of Russia in the very near future.
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You can ask Axapta Retail solution manager a question
here.
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