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CLIENTS NEWS |
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[24.01.2006]
‘Daily’ Extends Rapidly. Even More Rapidly It Implements Technologies
[25.08.2005]
Perfect Logistics: «KORUS Consulting» Has Accomplished Automation Project in «Eurosib»
[19.08.2005]
KORUS Consulting Helps Regional Network Build Nation-Wide Business
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| Sales area, sq.m. | 4000 — 10000 |
| Storage area, sq.m. | up to 4500 |
| Number of cash terminals | 25 — 60 |
| Number of items in the range, thousands | 25 — 50 |
| Price level in the market | special pricing policy |
| Number of purchases per day | up to 10000 |
| Turnover per month, mln US dollars | 2 — 7 |
| Number of employees | 900 |
| Own production sites | numerous |
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Due to its particularity, each retail format sets special
demands to the automation system. Let us see how the
Axapta Retail
solution solves specific problems of hypermarket chains.
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Hypermarket Chain Requirements to the Automation System | |
The specific features of a hypermarket are the wide range of goods
offered, quality service, quality display of goods on the
shelves and complex systems providing for customers’s loyalty.
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Wide Assortment Processing |
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A hypermarket is known for a wide range of goods offered.
It consists of dozens of thousands of items, while similar
goods can be offered in several forms (they can differ in
package, colour, and sort). In order to work effectively with
such an assortment it is necessary to group it into categories
and subcategories that would unite goods according to this
or that criteria.
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Decentralisation of Pricing and Other Components of Prompt Management |
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As a rule, stores that are part of a hypermarket chain
are more independent from the head office than in other types
of trade enterprises. This is, in particular, about purchasing
goods and establishing retail prices. In the case of the hypermarket
format a considerable part of the goods is delivered directly
to the stores from the suppliers bypassing the distribution
centre. It is also often the case that some categories of
goods are priced at the central level, whereas some are priced
by each hypermarket individually.
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Organisation of Complex Marketing Campaigns and Customer’s Loyalty Systems |
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Hypermarkets are active users of various sales promotion
methods, they hold regular advertising campaigns, provide
their customers with discount cards, etc. All this requires
prompt and reliable record keeping and synchronisation of
activities of each subdivision involved. Personification of
the relations with each specific customer with establishing
a clearer dependence between his privileges and the volume
of purchases already made by him has recently become more
and more important.
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Automation of Auxiliary Production |
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As a rule hypermarkets produce salads, baking and cookery
themselves. It is necessary to make sure that this production
is promptly supplied with food products, as well as to forecast
the speed of selling each specific product and calculate its cost.
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Necessity of a Platform to Launch an Internet-Shop |
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In addition to traditional stores, hypermarkets are increasingly
involved in e-commerce. This practice is being successfully
used in Russia by the Seventh Continent chain. Thus, the automation
system of a hypermarket should allow easy integration with
e-commerce technologies.
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Consideration of Hypermarket Chains Particularity in Axapta Retail | |
Axapta Retail
fully satisfies all specific requirements of hypermarket chains. The effectiveness of the
Axapta Retail
solution for this format has been confirmed by the results of its installation in the
OKAY chain.
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Assortment Management |
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Due to the tree assortment structure,
Axapta Retail
allows control of the circulation of goods successfully. Convenient
interface helps to categorise goods. Due to the thought-out
hierarchic structure of the solution, the management of the
chain and an individual hypermarket will be able to promptly
adjust the pricing policy with regard to various goods.This
information will be synchronised with the financial plans
of the company.
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Pricing |
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Within one chain
Axapta Retail
allows for any variant of pricing
organisation – from complete centralisation when all
prices are fixed by the head office, to the system when stores
are authorised to fix their own prices for all or some of
the goods themselves. It is also possible that some stores
can function within centralised pricing, while others fix
prices themselves.
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Personalisation of the Relations with the Customers |
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If a hypermarket faces the task of personifying the relations with its customers,
Axapta Retail
will help. For instance, the most loyal customer might be provided with a personal
discount that corresponds to the sum he paid for his purchases.
Axapta Retail
fully automates the process of working with
discount cards and controls the progress of advertising campaigns.
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Production Management |
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All business processes typical of the production are successfully
integrated into the work of the
Axapta Retail solution. Thus,
when procurements are being planned, the system conisders
not only the data of the goods, but also production demands,
including the demand for foodstuffs and other material resources.
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E-Commerce |
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Being a modern ERP system,
Axapta Retail
was originally created as an open Internet-oriented solution. All data on
the assortment, as well as other information necessary for
the customers can be delivered directly to your Internet-shop.
With the help of
Axapta Retail
ordinary commerce and e-commerce exist in a single information space.
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You can ask Axapta Retail solution manager a question
here.
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