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CLIENTS NEWS |
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[24.01.2006]
СDailyТ Extends Rapidly. Even More Rapidly It Implements Technologies
[25.08.2005]
Perfect Logistics: «KORUS Consulting» Has Accomplished Automation Project in «Eurosib»
[19.08.2005]
KORUS Consulting Helps Regional Network Build Nation-Wide Business
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Functionality of Axapta Retail Based on Specific Retail Features in Relations with the Customers |
Discount Management | |
Operations with discount cards are one of the most effective tools in
Axapta Retail
solution, which targets creation of loyalty
in devoted customers. The solution allows gaining new clients,
increasing sales volumes, carrying out marketing research,
and strengthening the company’s image in front of clients and competitors.
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Axapta Retail
allows managing discounts granted to devoted
customers with the help of discount cards. The card is emitted
as soon as the customer asks for it. The card is printed out
on a special printer and is given to the customer right away,
while its number and the discount size are immediately sent
to all cash terminals.
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Axapta Retail
allows implementing actions of different complexity
levels. You can differentiate between silver, golden and platinum
discount cards. It is possible to set certain actions for
each card type. It is also possible to set a discount for
any assortment group. It is possible to promptly set a new
rank for the card depending on accumulated amount of purchases
and if necessary to cancel the card. Information about any
changes is promptly sent to all cash terminals in the sales area.
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Marketing departments can use databases of devoted customers
to obtain personal data of the card owners, to make analytical
reports about preferences across different customers groups
and to send direct mail.
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Advertising Campaigns Management | |
Axapta Retail
lets you control marketing and advertising campaigns.
For instance, fixed or reduced prices for some goods or whole
groups of items may be set for the owners of customer cards.
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The marketing expert only needs to set the time of the beginning
and the end of the advertising campaign and the system will
send this information to the cash terminals on the campaign’s
first day. At the end of the campaign, the system cancels
its terms and sends this information to the electronic equipment
in the sales area.
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Axapta Retail
also allows for complex advertising campaigns
that combine discounts on certain goods or groups of goods
given to customers who have spent a certain amount of money
during a certain period of time.
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In addition to the template types of advertising and marketing
campaigns, the users can create their own campaigns that meet
their ends better. The Sales Management module is fully integrated
with all the sales area equipment, as well as with the back-office.
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You can ask Axapta Retail solution manager a question
here.
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