KORUS Consulting has started the project on automation of Kenguru group of companies based on vertically integrated solution for retail networks Axapta Retail. ERP system is to become an important tool for managing marketing strategy with which heading staff plans to expand its business up to federal level.

«When you work in the regions, the company's customer relation policy becomes the key factor of success, - General Manager of Kenguru group of companies Maxim Tverskoy says. - There are many social groups in the regions which differ by level of income, preferences, motives, but visit the same shops. If you add to this regional difference in the way of thinking, you will get extremely complicated and scattered picture which we must consider when conducting marketing policy. One group of customers is attracted by discounts and another is motivated with wide goods range. The problem is that all these parameters should be considered and both groups should be appreciated».

This is one of reasons by which Kenguru staff decided to automate its business. Using Axapta Retail will allow to optimize marketing actions schedule and special loyalty programs, to introduce dicounts diversification by different criteria, transfer information to the central database and then to shop floor control system; to develop and analyze advertising action plans, to control expenses, to estimate marketing efficiency, to conduct customers directory and to use discount cards of diferent types simultaneously.

«The system will support our strategy on expanding business by means of effective marketing policy, - says the Kenguru Technology Director Maxim Tarasovsky. - Exchanging experience with forign colleagues made us sure that we chose right direction, and the new ERP system will allow us to move in this direction more quickly and confidently».

The new information system will cover the central office, shops, stocks, distribution center and retailer's wholesale base. The project will be carried out in several stages. On the first stage implementation of Trade and Logistics Management module (including promotional actions automation unit) is made. Other units of the module will allow Kenguru to automate accounts payable and accounts receivable, goods flow and range management processes, sales, vendors and customers relationship, reverse logistics and transporting processes, and pricing management. This will improve processes' manageability and allow to reduce prime cost of products.

During the second stage of the project Kenguru plans to automate its financial flows that will allow staff to receive consolidated reports on-the-fly that is necessary for making correct management decisions.

«Policy of Kenguru staff in marketing and logistics is built in a proper way, - says the member of KORUS Consulting Directors Council Denis Sverdlov. - Demonstration of their loyalty to customers helps Kenguru attract clients, and logistics acts as an axis for business processes based on relationships with vendors. Thus the company provides itself with growth potential».

Analysis of retail IT solutions market allowed Kenguru managing services to choose Axapta Retail from some range of software products. «If a retailer needs an ERP system he hardly chooses a heavy system; when mid-weighted ERP system is needed, Microsoft Axapta is the matter of course, - Maxim Tarasovsky tells. - To our opinion, Axapta Retail offered by KORUS Consulting is optimal for retail trading». As Maxim Tarasovsky says, KORUS Consulting was chosen due to high professional skills of its employees, individual approach to every customer and more than 40 successfully finished retail projects only on the territory of Russia.

Kenguru group of companies specializes in production and trading of goods for housekeeping and maintenance. Shops of the network are situated in Ivanovo, Vladimir, Kostroma, Yaroslavle, Vologda, Gus-Khrustalny, Kineshma, Rodniki and Shuia. Kenguru serves more than 20 thousand customers daily. The company's policy is aimed at offering wide range of goods (over 22 thousand items) for affordable prices.

Kenguru group includes network of 25 shops, plant for construction materials production, transport and construction companies, wholesale stores and cross-region newspaper "Kenguru News".